Business Development Representative


About this role

Leanplum is looking for a talented, team player with great initiative, to fill a key role on its Business Development & Alliances team.  The Business Development Representative (BDR), you will play a key role in building our relationships with the service provider community including agencies, consulting firms and system integrators.  As a member of the team, you will coordinate closely with your regional Strategic Alliance Manager to research and do personalized outreach to a targeted list of prospective partners to generate new relationship opportunities. The BDR very often has the first (and therefore the most important) opportunity to make a positive impression on a potential partner, so you will be responsible for representing the Leanplum brand and initiating a relationship that will set the tone for your prospect’s partner lifecycle.A successful candidate will be a self-starter, with high energy, positive phone presence, have a team player mentality, and is willing to take coaching advice and apply it immediately. Familiarity with the mobile space and a proven track record of effective, credible lead follow up and Business Development at multiple levels within an organization are definitely pluses.

Day-to-day, your role includes

  • Methodically research, prospect and personalized outreach to targeted accounts via phone, email to generate relationship opportunities.
  • Driving prospective partner opportunity identification/qualification and pipeline management
  • Partner acquisition and strengthening of our long-term relationships with our transactional partners, including agencies, consulting firms and system integrators
  • Knowing all there is to know about partner company structures, hierarchies and political realities as well as their product or service, the market and their clients
  • Acting as an ambassador for the company within the partner ecosystem by creating and developing sustainable, trusted advisor-oriented relationships across partner’s capability/technology/client-team leaders – driving long-term growth of sales via partner channels
  • Nurturing relationships with partner companies to ensure all partner employees are updated on Leanplum’s products, vision, thought leadership and role in the client’s marketing strategy
  • Performing due diligence on and developing a portfolio of prospective strategic partners to be handed off to our strategic alliance team
  • Regularly updating and maintaining our CRM system and keeping accurate record of all interactions, feedback, and market/client information. training support, curriculum documentation, and partner knowledge base

We’re looking for strong, impactful work experience, which typically includes

  • An unwavering passion for marketing and technology, and an unstoppable drive to bring the best work to life
  • Familiarity and experience working with service providers: agencies, consulting firms and system integrators
  • Amazing communication and presentation skills – you’re articulate, straightforward and engaging
  • Excellent analytical skills and strategic thinking – you’re strong on reading data for insights as you are at reading partners for feedback
  • Effective time-management, impeccable organization and the flexibility to adapt quickly to changes
  • Self-motivated, with a strong work ethic and exceptional follow up skills (with minimal supervision)
  • Ability to set long-term vision and goals for partner relationship growth, and setting operational plans to make those goals a reality
  • Strong negotiator and experience of partner contractual relationships – you’re well-versed in strategic account, relationship and solution selling
  • Self confident but humble; strong team player; go-getter


  • 1+ year experience in demand gen or cold call sales
  • Superior pre-call planning, opportunity qualification and objection handling skills
  • Solid communication skills – both verbal and written
  • Positive and energetic phone skills, excellent listening skills
  • Strong analytical thinker and problem solver
  • Outstanding attention to detail with superior time management skills
  • Passion for testing, measuring and improving outreach and follow up effectiveness
  • Ability to work in a fast-paced, startup environment


  • Competitive Salaries
  • Health, vision, and dental insurance
  • Flexible vacation
  • Peer bonuses
  • Delicious and healthy lunches and dinners
  • TGIF happy hours
  • Ping pong, darts, and foosball
  • Puppies galore