Black Friday 2017: The Mobile Report

Get the most comprehensive report on Black Friday mobile data ever released. In partnership with Branding Brand, a retail app platform, our new report reveals exclusive holiday shopping insights like these:

- 65 percent of shoppers turn to mobile over desktop when it comes to Black Friday purchases
- Shoppers use mobile for more than just purchasing — 63 percent report skipping in-store lines and 58 percent compare prices
- Shoppers are way more likely to engage on Black Friday, opening push notifications 2.6x as often

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  • Grab
  • NBC
  • QVC
  • TED
  • Tinder
  • Zynga

Leanplum customers have seen


Higher user

Increase in revenue