LiveOps Merchandising on a Shoestring Budget with MobilityWare & Leanplum

July 22, 2021 10:00 am


Learn how to rapidly prototype and test new ideas for events & sales using interconnected in-app messages and remote configuration with minimal development involvement.

With iOS 14.5 hitting the market and reducing ad revenue by as much as 30%, Mobile Apps are doubling down on LiveOps Merchandising as a way to optimize monetization. If you are looking to rapidly prototype and test new ideas, and you don’t have infinite developer resources at your disposal, this webinar is for you!

Who should attend:

  • Product Leaders
  • CRM/Marketing Leaders
  • Technical Leaders
  • Growth Leaders
  • Merchandisers
  • Monetization Leaders

Learn how MobilityWare is leveraging Leanplum to run entire LiveOps events and sales using only in-app messages and remote configuration. Gain operational efficiency, and pivot your sales strategy quickly to generate up to 15% more revenue from LiveOps Merchandising.

In this how-to webinar we will discuss:

  • The different types of Merchandising events and how to build them in Leanplum
  • How MobilityWare added LiveOps to an older game at the end of its lifecycle and managed to increase revenue by +30% with only part-time developer help
  • More advanced Merchandising events using up to 30 interconnected in-app messages, branching, and randomization in order to deliver a great player experience

Date: Thursday, July 22

Time: 10 am PST / 1 pm EST / 7 pm CEST

Recording: We’ll share a recording of the session with all registered participants.



Event Host

Nadine Fuller

Customer Success Manager at Leanplum

Nadine is a customer success manager at Leanplum working directly with some of Leanplum’s largest North American customers, primarily in the gaming and e-commerce mobile app space. She enjoys working closely with customers to help them solve their marketing challenges and reach their goals.

Leanplum Speaker

Momchil Kyurkchiev

Co-Founder and CPO at Leanplum

Momchil is Leanplum’s co-founder and Chief Product Officer (CPO), leading the product vision and roadmap by leveraging his expertise in multi-channel customer engagement platforms. Prior to Leanplum, Momchil was at Google, where he launched multiple quality improvements to YouTube’s ranking algorithms and built some of the core A/B testing infrastructure for featured video ads.

Guest Speaker

Larry Hsieh

Principal Product Manager at MobilityWare

Lawrence (Larry) Hsieh is a Principal Product Manager at MobilityWare where for the last 5 years he’s been specializing in leading the LiveOps and Events initiatives using Leanplum for MobilityWare’s various casual puzzle free to play games. Prior to MobilityWare Larry was a seasoned Product Manager and Product Leader with stints at Zynga and Yahoo! Larry holds an MBA from Tepper School of Business at Carnegie Mellon and an Industrial Engineering degree from GeorgiaTech. He currently resides in sunny SoCal.