Effective Customer Engagement with TD Bank - Implement New Strategies with Speed & Impact

October 22, 2020 11:00 am


Join this live session with TD Bank, Amplitude, mParticle and Leanplum to learn about facilitating seamless customer experiences through all channels. We will deep dive into how TD Bank was able to adapt quickly to its customers’ needs during Covid-19, developing and releasing its virtual assistant in record time. We will discuss:

✔ How to create digital flows that help create products that make sense for your customer

✔ How to move from idea creation to implementation in just three (3) weeks

✔ Elements of effective cross-channel communication

When: October 22nd at 11 am PDT / 2 pm EDT



Paul Mander

SVP of Solutions and Technical Services, mParticle

Paul Mander is Senior Vice President of Solutions and Technical Services at mParticle. With a decade of experience in marketing technology integration, Paul leads an organization globally responsible for mParticle’s professional services, sales engineering, and platform support.


Miguel Navarro

Strategic Customer Success Manager, Amplitude

As Head of US Voice and Emerging Platforms for TD Bank, America’s Most Convenient Bank, Miguel is responsible for strategy development and implementation for the current and future state of TD’s US Voice, AR/VR and other Emerging Platforms.


Maria LaBrutto

Strategic Customer Success Manager, Amplitude

Maria LaBrutto is a Strategic Customer Success Manager at Amplitude, helping companies like TD Bank improve their product experience. Prior to Amplitude, she worked in similar positions at Bluecore, mBlox, and MRM McCann. During quarantine, she is a mom juggling homeschooling her toddler and making sure her 11-month-old doesn’t spill the pancake mix and syrup on the floor as he empties the pantry shelves. Besides her multiple jobs, she is finishing the final touches on a two year home renovation project.


Lisa Wuerden

EMEA Marketing Lead, Leanplum

Lisa Wuerden is the EMEA Marketing Lead at Leanplum and focuses on spreading the word on mobile marketing and building meaningful relationships all through the industry. She previously ran sales development for the german speaking region and is passionate about customer loyalty and all things data security.