Join A/B testing veterans Zenly, Phiture, Hike and Leanplum for an intimate session talking all things A/B testing. From failure to success, we’ll hear what made them wiser.
- A/B Testing can be fragile. It can get influenced by seasonality, product changes or even media coverage. Learn how Zenly manages to constantly adapt its growth approach.
- Common mistakes that doom your A/B testing before you even start. Phiture will discuss how you can run tests that will lead your company to real growth.
- Logging events and attributes while running an A/B test is crucial. It’s also key to understand what comes after the test is conducted and what conclusions to draw. Hike will share how it excels at it.
- Leanplum will share why all the metrics of a test matter and how a first glance at results can be deceiving.
When: September 24th at 11 am CEST / 5 pm SGT