A/B Testing Experiments - How Failure Can Be Winning

September 24, 2020 11:00 am


Join A/B testing veterans Zenly, Phiture, Hike and Leanplum for an intimate session talking all things A/B testing. From failure to success, we’ll hear what made them wiser.

  • A/B Testing can be fragile. It can get influenced by seasonality, product changes or even media coverage. Learn how Zenly manages to constantly adapt its growth approach.
  • Common mistakes that doom your A/B testing before you even start. Phiture will discuss how you can run tests that will lead your company to real growth.
  • Logging events and attributes while running an A/B test is crucial. It’s also key to understand what comes after the test is conducted and what conclusions to draw. Hike will share how it excels at it.
  • Leanplum will share why all the metrics of a test matter and how a first glance at results can be deceiving.

When: September 24th at 11 am CEST / 5 pm SGT

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Alexis Druon

Growth Lead, Zenly

Alexis leads the Growth effort at Zenly, finding new ways to create engaging experiences for Zenly’s millions of loving users around the world.


Karan Tibdewal

Growth Consultant, Phiture

Karan is originally from Bharuch, India. Before joining us at Phiture he completed a degree in Management at ESMT in Berlin and worked as both a Product Analyst and as a CRM Manager. He says that he thrives working at the intersection between psychology, business and tech which makes him perfectly placed to support the Retention team.


Gaurav Arora

Director of Engineering, Hike

Gaurav is based in New Delhi and is looking after the Messaging, Cloud and HikeMoji verticals at Hike as the Director of Engineering.


Brooke Serguson

Customer Success Manager, Leanplum

Hailing from the East Coast of the United States, Brooke’s focus has been helping businesses across various verticals in adopting best engagement practices and applying them throughout the customer journey. In her quarantine time, Brooke’s trying to expand on her baking skills whenever she can find flour in the store that is.