We noticed a large number of users who reached the limits of their free usage but failed to buy a subscription. Leanplum helped us turn them into paying users
Since 2011, LOVOO has been a friendly online location for chatting and getting to know new people. The majority of LOVOO’s millions of users turn to its mobile app every day to find matches among other users in their area, watch live video streams, and strike up conversations.
The company is in the business of building relationships, and that includes nurturing its users through the customer relationship lifecycle, from activation to retention and monetization. LOVOO wanted to experiment with a mix of campaigns to engage non-active users, including users who installed and opened the app, but didn’t complete a registration.
Driving subscription revenue was another priority. LOVOO monetizes its app through multiple channels, including video gifting and in-app advertising, but subscriptions are the key to driving growth and enabling users to explore the app to its fullest. In addition, as LOVOO pushes into new markets internationally, it needs to find out which offers work best in those locations.
To meet these engagement goals, LOVOO turned to Leanplum.