Leanplum’s out-of-the-box, mobile-first solution enables us to understand our customers’ needs better, communicate with them on a more personal level, and drive engagement with the merchants in our digital ecosystem.
Imagine this: You make a purchase in a store or online, but instead of an upfront, lump-sum payment, you leverage an app that automatically spreads the cost over eight weeks. No credit card, no interest charges – just four equal installments every two weeks. That’s the simple idea behind the explosive growth of Afterpay.
As the number of users soars, the company’s goal is to ensure that customer acquisition translates into long-term relationships and revenue growth. In particular, the aim is to encourage customers who have registered to move to the next milestones: onboarding and first purchase.
That means harnessing data to better understand customers’ needs and wants, and reaching out to them with personalized experiences. For Afterpay, optimized customer engagement is central to an entirely new approach to retail transactions.