Our Story

Our founders Momchil and Andrew worked together at Google optimizing video ads. The two of them ran hundreds of A/B tests but soon realized that there’s no good way to do that on mobile. They joined TechStars in 2012 and turned their passion for A/B testing into a company.

Why "Leanplum"?

“Lean” as in The Lean Startup by Eric Ries. We noticed early on that the lean startup model breaks on mobile where companies are struggling to iterate quickly. The “plum” part has an equally deep meaning, which we’ll share at a future date.

Al Rey

VP, Global Sales & Biz Dev

A passion for working with a great team, building relationships, and my experience in scaling businesses inspired me to join Leanplum. Before Leanplum, I served as Director of Global Sales and Business Development for Kontagent.

I enjoy optimizing the length and time of my jogs in San Francisco.
Al Rey
VP, Global Sales & Biz Dev

Andrew First

Co-founder & CTO

I started programming games in elementary school, and have been hooked ever since. I graduated from Duke University.

I optimize my downtime by listening to audiobooks while walking, driving, or at the gym.
Andrew First
Co-founder & CTO

Atanas Dobrev

Software Engineer

Been using a computer since the day I was born and attending every single informatics competition I could during High School. Being a software engineer is like the part in my life that makes me complete, besides the other small things in life … you know.

I like to optimize the time I spend on about everything, before I even start doing it.
Atanas Dobrev
Software Engineer

Blake Selsor

Sales Intern

I am a passionate sports fan and live music enthusiast. My love for technology and entrepreneurship inspired me to join Leanplum. I enjoy spending my weekends golfing at local courses.

I enjoy optimizing the amount of time I have to take advantage of all that the Bay Area has to offer.
Blake Selsor
Sales Intern

Mark Whitehouse

Software Engineer

Been breaking stuff on the web for just about as long as I can remember. I don't get bored reading philosophy and I competed on Battlebots, back in the day. I graduated from Carnegie Mellon University.

I live in San Mateo in order to optimize ease of access to everything that's awesome in the Bay Area.
Mark Whitehouse
Software Engineer

Megan Williams

Operations & Business Development

An expert at wearing a million hats, I operate best when every day brings a new challenge. I joined Leanplum after several years of working in resource development, community outreach and team building. I love working with Leanplum's passionate, focused, and customer-oriented team.

As a new mom, I optimize my weekends by ignoring all other domestic duties so I can spend as much time as possible watching the 49ers and the Giants with my boys.
Megan Williams
Operations & Business Development

Momchil Kyurkchiev

Co-founder & CEO

I am a long-time Googler turned entrepreneur. I graduated from Carnegie Mellon University.

I love to optimize how much time I take to go to the gym every morning. For example, if I’m running late, I cut my bike routine short and still have time to take a shower and show up on time for our 10am daily standup.
Momchil Kyurkchiev
Co-founder & CEO