Our mission is to enable our mobile customers to gain and act on insights.

Our Story

Our founders Momchil and Andrew worked together at Google optimizing video ads. The two of them ran hundreds of A/B tests but soon realized that there’s no good way to do that on mobile. They joined TechStars in 2012 and turned their passion for A/B testing into a SaaS company. In 2014, Leanplum raised their Series A financing led by Shasta Ventures.

Why "Leanplum"?

“Lean” as in The Lean Startup by Eric Ries. We noticed early on that the lean startup model breaks on mobile where companies are struggling to iterate quickly. The “plum” part has an equally deep meaning, which we’ll share at a future date.

Our Team

Al Rey
SVP, Global Sales

A passion for working with a great team, building relationships, and my experience in scaling businesses inspired me to join Leanplum. Before Leanplum, I served as Director of Global Sales and Business Development for Kontagent.

I enjoy optimizing the length and time of my jogs in San Francisco.

Al Rey
SVP, Global Sales
Alex Lee
Director of Enterprise Sales

Since graduating from the University of Michigan, I've been addicted to working for startups. I have extensive experience in all facets of sales, particularly with direct selling, training, and management. I'm a huge NBA fan, and my favorite team is the Washington Wizards.

When walking with my dog Spanky, I like to optimize my routes for the least number of hills. One of his hind legs is slightly shorter than the other.

Alex Lee
Director of Enterprise Sales
Andrew First
Co-founder & CTO

I started programming games in elementary school, and have been hooked ever since. I graduated from Duke University.

I optimize my downtime by listening to audiobooks while walking, driving, or at the gym.

Andrew First
Co-founder & CTO
Brian Hollinger
Director of Enterprise Sales - Media and Entertainment

A seasoned sales professional who previously worked at Salesforce.com prior to becoming a sales leader at early stage companies. I'm passionate about my customers' success and enjoys introducing them to game changing technologies.

I optimize my day by staying caffeinated, A/ Latte B/ Drip Coffee followed by C/ Diet Coke.

Brian Hollinger
Director of Enterprise Sales - Media and Entertainment
Cameron Turner
Director of Useful Pixels

I started drawing before I could fully form sentences. When I was 8, Leonardo Da Vinci was introduced to me and my mind was blown. Sketching then became the tool I used to solve problems, everyday asking the right people the right questions so I can accurately execute my ideas. After selling my first piece of art at age 15 for $1400 I realized I could use my skills in the real world if I broaden the mediums I work in... Now it's on a computer and I get to break things with a pixel paint brush.

Every day I optimize my intake since the body is the only 100% constant in our life. I don't eat what I cannot explain and I never go a day without sweating at least once.

Cameron Turner
Director of Useful Pixels
Ed Pizzi
Software Engineer

I'm a software engineer with expertise in backend development, automation, and scalable, reliable design. I have 9 years experience in teams running Google's core infrastructure, and I'm excited to take on new challenges.

I A/B test different ways of preparing my favorite foods.

Ed Pizzi
Software Engineer
Ivan Vergiliev
Software Engineer

An ex-informatics competitor with a bronze medal from IOI, I interned at Google and Facebook before doing recommendations at SoundCloud. Now I'm eager to use my experience to make Leanplum's product even better.

I'm currently A/B testing different walking routes to our San Francisco office.

Ivan Vergiliev
Software Engineer
Justin Hypes
Director, Global Sales

With a deep understanding of human behavior and a strong focus on relationship building, I thoroughly enjoy bringing customers into the organizations I have worked for. Super excited to be a part of a great and growing team at Leanplum!

I optimize my spare time by hanging with my little rock stars, playing drums, snowboarding, and winning air guitar competitions.

Justin Hypes
Director, Global Sales
Katya Korepanova
People & Operations

After attaining a masters degree in Industrial and Organizational Psychology, I have gained valuable experiences working in Human Resources in the startup and corporate worlds. I joined Leanplum looking to build on my experience and bring my skills to a dynamic team. I enjoy learning about people, forging relationships, and sharing positivity with my colleagues.

I optimize in my life by surrounding myself with people who are positive, creative and helpful. This allows me to get the most out of my time in daily life.

Katya Korepanova
People & Operations
Lauren Wendland
Director of Customer Success

Making data meaningful and actionable is my goal! I am passionate about customer success and thrive on finding new ways to delight, educate and engage customers. My background is solely focused on working with clients and mentoring teams to provide superior guidance.

I like to optimize my running routes for a good balance of hills and inspiring SF views.

Lauren Wendland
Director of Customer Success
Mike Donohue
Director, Enterprise Sales

I started my own business while studying at Columbia University and I have been passionate about building and growing companies ever since. Before Leanplum, I was a founding member of the sales team at Square and an Account Executive at Optimizely. My enthusiasm to embrace challenges drives me to deliver results.

I am currently optimizing my time by A/B Testing the espresso in San Francisco's coffee shops.

Mike Donohue
Director, Enterprise Sales
Momchil Kyurkchiev
Co-founder & CEO

I am a long-time Googler turned entrepreneur. I graduated from Carnegie Mellon University.

I love to optimize how much time I take to go to the gym every morning. For example, if I’m running late, I cut my bike routine short and still have time to take a shower and show up on time for our 10am daily standup.

Momchil Kyurkchiev
Co-founder & CEO
Patrick Traughber
Professional Services

I spent 3 years building games at Funzio and GREE before joining the Leanplum team. I previously spent time working in the San Francisco Mayor's Office in Newsom's administration. I graduated from UC Berkeley with a degree in economics.

I like to optimize the amount of time available for learning, thinking about new ideas, and playing tennis.

Patrick Traughber
Professional Services
Paul Beusterien
Software Engineer

After graduating from the University of Michigan, I began my career developing optimizing compilers. I’ve continued to work on system software and tools at companies including Taligent, Wind River and Apportable.

I optimize my daily commute by biking four miles and taking the ferry across the bay for a good balance of exercise and reading time.

Paul Beusterien
Software Engineer
Petar Nedyalkov
Director of Business Development

Thinking big would mean nothing without efficient execution. I'm goal-oriented and this has led me to a successful career as a CTO for software companies and also as a VC delivering impressive returns to his investors. For me, joining Leanplum is an excellent opportunity to build a successful company with a world-class team and a huge customer base.

I like to optimize the number of happy people around me and the number of smiles I put on their faces.

Petar Nedyalkov
Director of Business Development
Peter Goldie
CMO

I’m passionate about the process of inventing and growing innovative products. I’ve helped start a few companies and grow a few businesses, including Maya and Flash. I’m excited to be working on building Leanplum into the top brand in mobile app optimization.

I optimize (and measure) everything I can. I’m currently on the 17th experiment in developing my perfect homemade pizza dough recipe.

Peter Goldie
CMO
Shawn Azman
Director of Sales Engineering and Sales Operations

A graduate of Indiana University Bloomington, I enjoy working with customers to find meaningful ways technology can improve their business. When not at work you can probably find me singing at a local karaoke bar.

A continual task of optimization for me is finding the least amount of dishes I can use to make dinner (thus saving time when cleaning up).

Shawn Azman
Director of Sales Engineering and Sales Operations
Sophie Saouma
Technical Support Engineer

I enjoy working with people to find solutions to their technical bugs. To keep up with the changing world, I enjoy learning new programming and foreign languages beyond those I learned at Scripps College.

I optimize my morning by brewing the most perfect coffee (or latte) possible.

Sophie Saouma
Technical Support Engineer
Trig Gullberg
Sales Engineer

I have professional experience as a sales engineer, consultant, developer, and system architect. I have an undergraduate degree in Mathematics from the University of Utah. I am married with two kids.

I enjoy optimizing the algorithm that yields the perfect cup of coffee.

Trig Gullberg
Sales Engineer
Vassil Lunchev
Software Engineer

I like analysing data and extracting actionable conclusions out of it. I have a BSc in Informatics from Sofia University where I am currently teaching an introductory course. Prior to joining Leanplum I worked at SoundCloud on an automated music genre recognition system.

I always optimise the amount of food in my refrigerator in order to minimize the waste.

Vassil Lunchev
Software Engineer
Veselin Georgiev
Software Engineer

I've been tinkering with computers since the age of six, the obvious conclusion to that being my degree in Informatics from Sofia University. I love the challenge at work and elsewhere, being a prominent hacker in Topcoder, Project Euler, GCJ and the like. My hobbies include tinkering with electronics, guitar, photography, biking, teaching, and (behold!) automated gardening.

If I'm at an on-demand pedestrian crossing, and there's a group of cars approaching, I wait for them to pass before pressing the button. Besides saving a lot of fuel, this makes their day the tiniest bit better.

Veselin Georgiev
Software Engineer
Walter Lee
Director of Product Management

I am a former Google product manager and software engineer, a former startup founder, and a hacker since 4th grade. I have a BS in computer science from Princeton University.

I optimize my laundry by having 14 pairs of identical socks, so I save time by not matching them or hunting for lost ones.

Walter Lee
Director of Product Management
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