Putting “custom” back into “customer experience” is key to converting them and developing loyalty. Campaigns that successfully improve the customer experience will maximize overall revenue.
TextNow case study
TextNow is revolutionizing the way people communicate. Seeking to build an exceptional and disruptive alternative to the traditional carrier model, TextNow created the first all-IP, cloud-based mobile phone carrier – a commitment-free mobile phone service alternative that bolsters more than 60 million downloads and more than 8 million monthly active users via the free TextNow App.
Challenge
Finding new ways to encourage user engagement and drive monetization was a lot easier done than said – Yes, you...
Finding new ways to encourage user engagement and drive monetization was a lot easier done than said – Yes, you read that right. With the cost of acquiring new users increasing every second, TextNow pushed to strengthen new user monetization.
Strategy
Leanplum delivered unheard of ROI for TextNow with no added investment. Within Leanplum, TextNow was able to identify and manage...
Leanplum delivered unheard of ROI for TextNow with no added investment. Within Leanplum, TextNow was able to identify and manage users in order to serve contextual ads. They carefully targeted new users very earlier in the customer lifecycle to capture earnings that resulted in a 43% lift in overall revenue. Breaking the mold for the year with enormous quarterly gains.
Results
TextNow was impressed that simply activating the ad feature via Leanplum could produce such an impact on revenue. This campaign...
TextNow was impressed that simply activating the ad feature via Leanplum could produce such an impact on revenue. This campaign contributed to the highest revenue days in the entire year! See a selection of the metrics that contributed to this gainfully deployed campaign below.
