TextNow case study

43%

Broke records with a 43% lift in overall revenue

Meet TextNow

TextNow is revolutionizing the way people communicate. Seeking to build an exceptional and disruptive alternative to the traditional carrier model, TextNow created the first all-IP, cloud-based mobile phone carrier – a commitment-free mobile phone service alternative that bolsters more than 60 million downloads and more than 8 million monthly active users via the free TextNow App.

Challenge

Finding new ways to encourage user engagement and drive monetization was a lot easier done than said – Yes, you...

Finding new ways to encourage user engagement and drive monetization was a lot easier done than said – Yes, you read that right. With the cost of acquiring new users increasing every second, TextNow pushed to strengthen new user monetization.

Strategy

Leanplum delivered unheard of ROI for TextNow with no added investment. Within Leanplum, TextNow was able to identify and manage...

Leanplum delivered unheard of ROI for TextNow with no added investment. Within Leanplum, TextNow was able to identify and manage users in order to serve contextual ads. They carefully targeted new users very earlier in the customer lifecycle to capture earnings that resulted in a 43% lift in overall revenue. Breaking the mold for the year with enormous quarterly gains.

Results

TextNow was impressed that simply activating the ad feature via Leanplum could produce such an impact on revenue. This campaign...

TextNow was impressed that simply activating the ad feature via Leanplum could produce such an impact on revenue. This campaign contributed to the highest revenue days in the entire year! See a selection of the metrics that contributed to this gainfully deployed campaign below.

Why TextNow trusts Leanplum

“Leanplum helped us set new revenue records. 
The best part is that we did this with zero client development – we just toggled the feature on via the Leanplum UI.” — Mark Braatz, GM & VP of Growth at TextNow

Success Factors

Benefits for Brands

 

Putting “custom” back into “customer experience” is key 
to converting them and developing loyalty. Campaigns that successfully improve the customer experience will maximize 
overall revenue.

 

Benefits for Users

 

You can leverage the power of data to improve ad experience 
and delight users. You can also deliver a fluid ad experience for different types of devices and unique moments in a user’s journey.

How MobiltyWare increased DAU & time in-app

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