CBRE Inks Deal to Triple Leanplum’s New York Footprint
TL;DR: San Francisco-based mobile marketing firm will occupy 9,700-sq.-ft. duplex.
New York, NY – May 15, 2018 – CBRE announced that Leanplum, a mobile marketing company with headquarters in San Francisco, inked a deal to triple its footprint at 110 Greene Street, where it currently occupies 3,000 square feet. The firm will now occupy the 9,700-square-foot duplex penthouse at the building. CBRE’s Ben Fastenberg, Mike Iino and Felipe Gomez-Kraus represented the tenant in the transaction, while landlord SL Green was represented in-house by Jeremey Bier and Larry Swiger.
“New York City is a media powerhouse and a rapidly growing market for Leanplum,” said Jim Lightsey, Chief Financial Officer of Leanplum. “We work with some of the biggest names in mobile to drive user engagement and help brands make meaningful connections with consumers. We’re excited to expand our East Coast presence and provide our employees with a unique space to come to work every day, engage with clients, and host industry events.”
The loft-like duplex space at 110 Greene Street features an open floor plan with high ceilings, hardwood floors, large windows, three exposures and a large skylight.
Leanplum is building the next generation marketing cloud to help brands drive deep and meaningful customer relationships through mobile, and recently raised $52 million in Series D funding to fuel international expansion and meet growing demand from marketers. The company is focused on building a great work culture in its offices around the world, and was recently recognized as one of Fortune’s Best Companies to Work For and Entrepreneur’s Best Entrepreneurial Companies in America.
Leanplum is the mobile marketing platform built for engagement. Global brands like Tinder, Grab, Tesco, and Zynga turn to Leanplum to help them orchestrate multi-channel campaigns — from messaging to the in-app experience — that drive mobile growth and build long-lasting customer relationships. Founded in 2012, Leanplum is based in San Francisco, with offices across North America, Europe, and Asia. The company has received more than $98 million in funding from Norwest Venture Partners, Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures, and is recognized Fortune’s Best Companies to Work For, SF Business Times’ Best Places to Work, and Best Entrepreneurial Companies in America by Entrepreneur magazine. Learn more at www.leanplum.com.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Los Angeles, is the world’s largest commercial real estate services and investment firm (based on 2017 revenue). The company has more than 80,000 employees (excluding affiliates), and serves real estate investors and occupiers through approximately 450 offices (excluding affiliates) worldwide. CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services. Please visit our website at www.cbre.com.