How to Skyrocket Your App to 4+ Stars
At Leanplum, we work with an extensive list of enterprise apps in every major vertical, from retail to travel and beyond. Needless to say, working with them has taught us a thing or two about successful mobile marketing. Armed with best practices, we put that knowledge to use to reach our customer’s mobile goals and maximize their ROI. By analyzing moments of friction, we pinpoint where in the funnel apps are losing dissatisfied users. Then, we optimize those touchpoints with our comprehensive platform. As a result …
- Apps using Leanplum see an average rating of 4.2 on the App Store
- Apps using Leanplum see a median rating of 4.4 on the App Store
- And 77 percent of apps using Leanplum achieve a rating of 4.0 or higher on the App Store
Why Do App Store Ratings Matter?
Apps with high ratings turn up higher in search results. And — this should go without saying — users are more likely to download an app with higher ratings. According to Marketing Land, 96 percent of users say they would install an app with four stars, compared to an app with a lower rating. Every extra star that apps garner in the App Store increases the chances of download. From Marketing Land …
“Jumping from a 2-star to a 3-star rating effectively increases your app store conversion by 340 percent … [and] jumping from 3 to 4 stars increases your conversion by an additional 89 percent.”
The point is, when an app has a four- or five-star rating, it becomes obvious from the first glance that users will have a great experience. They wind up trusting the app before they even install.
How Leanplum Improves App Store Ratings
We see so many apps make critical mistakes, from onboarding through loyalty. Here’s how we optimize your app for better ratings.
We improve experiences from the first open. Customers often use our in-app messaging capabilities to walk users through a quick tutorial of the app. Onboarding is critical, as those who don’t understand your app will abandon it after the first use. If users don’t register, marketers can then automate a push notification to send a day later, reminding users to sign up. Speaking of push … increase your opt-ins by utilizing Leanplum’s Push Pre-Permissions tool (previously called Soft Ask Push Permissions). Push Pre-Permissions suppresses the default iOS prompt and instead sends a message when users are more engaged. Marketers can A/B test both the content of the message and the timing at which it appears to maximize push permissions. We’ve seen apps increase their opt-ins by as much as 182 percent!
Mobile app automation here is key. Again, you can automate a series of push notifications during specific milestones. For instance, if a traveler books a flight, send a message to appear shortly after with a destination guide to the city. A week before the flight, send them a weather update to help them pack. And the day of, use geolocation technology to track when they’re at the airport and send them relevant flight updates. If users don’t open your push, or opt-out altogether, you can synchronize your communications. Follow up with email campaigns or log messages in app inbox (formerly called newsfeed), a persistent container for important updates that users can access at any time.
Frighteningly, 75 percent of users stop engaging with an app after three months. It’s more expensive to acquire a user than it is to re-engage them, so make sure you’re not losing out on revenue. Schedule a push notification to appear a week after the last open, suggesting new content users might like. Since these dormant users were previously active, you have a breadth of information waiting. Analyze that historical data to identify specific areas of interest for new engagement. Since these users are a little cold, be sure to send that message with Optimal Time. This machine learning algorithm analyzes each individual’s past behavior to automatically send notifications when users are most likely to open. One Leanplum customer increased their overall revenue by 17 percent by sending push with this tool.
Users abandon a staggering 90 percent of mobile shopping carts. Set notifications to gently remind users about the forgotten item in their cart and drive them back to your app with deep links. Then, use our Visual UI Editor to make on-the-fly UI changes to your purchase page. Change the color of the buy button so it pops or switch out images, text, and so on. You can A/B test these changes to see which moves the most users down the funnel. Our advanced analytics give you automated insights into every app metric you can imagine. We crunch all the numbers, so you can get right back to optimizing.
Discern the moments in your app when people feel happy, like after they buy an item, book a trip or favorite a new playlist. During these moments, trigger an in-app message asking users to rate your app. As per best practices, also provide an option for them to leave feedback. By giving them an internal outlet to express opinions, you reduce the number of negative reviews on your App Store page. These are just a fraction of the tools Leanplum offers brands to engage across the customer journey. For more information about how you can engage users in their entire lifecycle, request a demo! Looking forward to helping you reach your mobile goals.
Leanplum is mobile marketing automation that lets you shape meaningful experiences for your users at scale — driving engagement and results. We work with top brands such as Expedia, Tesco, and Lyft. Discover more at www.leanplum.com.