When it comes to using a person’s location data, marketers find themselves treading a fine line between contextual and creepy. Successful marketers are aware of this hazy differentiation and literally know where to draw the line for creating personalized experiences that drive engagement and conversions.

Rather than having you wonder just how green the grass is on the other side of the geofence, join me this Halloween to learn how to improve your geolocation marketing strategy. Starting Tuesday, 10/31 at 10am PT, I’ll walk you through everything, from geotargeting to geofencing and beacons.

What Is Geolocation Marketing?

Geo-related terms — geolocation, geofencing, geotargeting — get thrown around a lot, but it’s worth noting that some of these terms are still evolving. We’ll clearly define each of these in the webinar and show you how to create hyper-personalized experiences for your customers.

Geolocation Marketing Webinar GIF | Leanplum

Geolocation is the practice of determining or estimating a device’s physical location based on digital information. Geolocation marketing applies this location data to communications to help you create relevant, engaging experiences for your customers.

Geolocation Marketing Webinar Hero | Leanplum

This Halloween, when you tune into Taking It to the Streets: Geolocation for the Mobile Marketer, you’ll learn these spooky-good strategies:

  • Where, who, when, and why marketers need geolocation
  • When best to use geotargeting, geofencing, and beacons
  • Geolocation use cases: It’s not just for brick and mortar

Webinar Details

Date: Tuesday, October 31

Time: 10 am PT / 1 pm ET

Hosted by yours truly

Geolocation Marketing Webinar Speaker Eric Arline | Leanplum

Hope you can join us (before you go trick-or-treating) as we take geolocation marketing to the streets. You’ll learn you how to use location data to create experiences relevant to wherever your users may be — home, shopping, or just in the area.

—

Leanplum is the mobile marketing platform built for engagement. We help brands like NBC, Tinder, Grab, TED, and Zynga orchestrate multi-channel campaigns — from messaging to the in-app experience — all from a single, integrated platform. Schedule your personalized demo here.