Leanplum Turns Mobile Engagement Blind Spots Into Sweet Spots

TL;DR: Leanplum enhances Campaign Composer with Adaptive Feedback and Journey Analytics to improve visibility into customer behavior.

journey analytics mobile engagement

Leanplum, the leader in mobile engagement, today announced substantial advancements to Campaign Composer, our visual solution for building highly contextual messaging campaigns across channels. In the age of relevant engagement, marketers are challenged to make the right real-time decisions that keep pace with customer preferences and intent. Despite having volumes of data, marketers are still flying blind when it comes to effective campaign creation and continually guess if their work will deliver the right interactions across touchpoints. As a result, reports show that 63 percent of messages are sent at the wrong time.

To address this pain, Leanplum gives marketers greater clarity into their campaigns, so they can guide outcomes across channels and, in turn, drive deeper engagement and long-term loyalty. Our Campaign Composer provides adaptive feedback at crucial points during campaign setup. Its new Journey Analytics offers clarity into end-to-end customer behavior and delivers higher levels of certainty to bottom line impact.

“Understanding how our customers interact with our mobile apps and campaigns is a key component of our marketing strategy,” said Ashley Fauset, Senior Marketing Manager at HopSkipDrive. “With Leanplum, we can respond in real-time to customer behavior. Its Campaign Composer is extremely intuitive, making multi-step customer journeys a breeze. With the new Journey Analytics, we will more easily understand how our customers interact with our campaigns and better tailor our customer engagement.”

Marketers are turning to Leanplum to help them scale whom to target, when, and on what channel, so they always deliver the most relevant message. With Campaign Composer, marketers can now send simple messages or enable sophisticated user journeys with increased confidence that they are delivering quantifiable impact.

The updated Campaign Composer helps marketers with:

  • Campaign Optimization: Increase campaign effectiveness with automated send times and message frequency powered by machine learning.
  • Adaptive Feedback: Improve segmentation, timing, personalization, and channel selection with real-time guidance on audience and delivery timing.
  • Journey Analytics: Understand which communications users respond to and where they drop off in order to optimize interactions and engagement.

“Marketers have struggled to deliver contextual engagement because they are riddled with guesswork from campaign set up to campaign impact,” said Momchil Kyurkchiev, CEO and Co-Founder at Leanplum. “With the advancements to Campaign Composer, we are enabling a new generation of super marketers who can move beyond generic campaigns with greater levels of confidence.”

Capturing more than 650 billion tracked events monthly across its end-to-end platform, Leanplum provides the real-time insights and capabilities to help marketers deliver in-the-moment engagement across every user’s journey — at volume.

To see a demo of our new capabilities, please visit www.leanplum.com/cross-channel-engagement.