App of the Week: Find. Eat. Drink.
Yelp is a great resource when you want quick dinner suggestions and trust Joe Shmoe’s opinion on the burger joint down the street. However, for some people food is serious business and they want advice from the pros, not their neighbors. That’s where Find. Eat. Drink. comes in. It’s a mobile app that compiles food and drink recommendations based on reviews from top chefs, bartenders, and baristas.
The app presents a familiar UI to anyone who is comfortable with Yelp. Simply select a venue type and location, and the app shows you a list of relevant search results.
It’s a pretty cool app with a new spin on food and drink discovery but, as always, iteration makes perfect! Let’s see what kinds of things Find. Eat. Drink. can optimize.
A/B Test UI to Improve User Engagement
The app aggregates quite a bit of useful information, but you need to navigate through several screens to obtain it, e.g. you can’t see a venue’s address and user ratings until you navigate to a specific listing. The search results are also fairly wordy so it’s hard to skim the list quickly.
Users can be an easily distracted bunch and asking them to tap through several pages to get crucial information could cause them to abandon the app before they give it a fair shot.
It would be interesting to test a second version of the search results with slightly different information on it. In the mockup below, we show the original screen next to a new screen where we took out some of the extra text and added two ratings for each venue: one from professionals and one from other users. Adding a rating might prevent some users from feeling lost in the myriad of options by giving them a way to organize information right off the bat. An additional “sort by rating” option could make things even easier for users with decision anxiety!
Find. Eat. Drink. could test these two versions of the search results, one as is versus one with ratings, to see which version leads to higher user engagement (this could be measured by rating a venue or adding it to a Favorites list) and a lower exit rate on the search results screen.
Use Push Notifications to Increase User Re-Engagement
Nowadays, it’s pretty standard to use an app for nearby dining suggestions. Since Find. Eat. Drink. isn’t a household name just yet, the app might benefit from proactively approaching users to keep itself at the forefront of their minds.
To re-engage users, Find. Eat. Drink. could test sending push notifications with a “featured” expert’s favorite restaurants or a list of new highly rated restaurants. The team can then measure how many users log back into the app after receiving the push notification to see if there is an increase in daily active users.
These suggestions are super simple but have the power to increase user retention and engagement. A/B testing different UI options is always good practice to make sure your users find what they need, while push notifications can be a great way to get users to open your app again. Sometimes users just need a reminder that they have your app installed and that it can be utilized to make their day a little bit more convenient.
For more ideas on how you can optimize your app, check our recipes.