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June 28, 2019

Snapchat has been all over the media lately. Earlier in 2018, Kylie Jenner erased $1.3 billion of Snap’s market value with a single Tweet about Snapchat’s publicly scorned UX redesign efforts. Just last week, the app came under fire for featuring a tone-deaf ad featuring Rihanna and Chris Brown. The oversight caused Snap’s market value […]

April 3, 2019

In this Etsy engagement analysis, we’ll explore how this leading retail app reels in new shoppers and keeps them engaged throughout the user lifecycle.

March 16, 2019

Engaging app users is easy to learn, but hard to master. Read this App Engagement Analysis to discover what makes popular apps like Airbnb as engaging as they are.

February 20, 2019

In today’s App Engagement Analysis, we’re diving into Candy Crush Jelly Saga, the gelatin-packed version of King’s hit game. This iteration of Candy Crush introduces new candies and mechanics, yet it’s intuitive enough for first-time players to enjoy. For mobile games, the first 10 minutes is critical for user retention. During this time period, users […]

December 13, 2018

Southwest Airlines is one of the most popular airlines in the US, and for good reason. It may not be the largest in the country, but it has developed a reputation for friendly customer service (partly due to its sense of humor). Does the user experience of Southwest’s mobile app measure up to its in-flight experience? Let’s explore the […]

November 10, 2018

How does Starbucks keep customers engaging with its mobile app? And is there a way for similar chains to do the same? Find out in our latest App Engagement Analysis.